Interactive TV
PlayDay Games
2008

Art Direction
Design Strategy
User Interface Design

Initial concepts and design for an interactive TV gaming experience. The client knew they wanted to bring a gaming service to the TV but was unsure of how to make it's advertising model come to life.

Through a series of strategy sessions it became obvious that the client needed to produce standard TV programing at the same time they provided interactive games. This helped move viewers from a passive state into an active state while also allowing the benefits of the traditional ad buy.